★ ISSUE #1 · PORTFOLIO EDITION ★

SOUMYA
SRIVASTAVA

Brand Strategy. Operations. Human Behavior.
She connects dots others don't see.

SCROLL

STRATEGY MEETS STORYTELLING.
OPERATIONS MEETS EMPATHY.

From running luxury hotel operations at 21 to leading cross-functional teams across strategy, marketing, and process transformation. Always gravitating toward roles where execution meets big-picture thinking.

BY THE NUMBERS

IMPACT AT A GLANCE

90+
Team members led across Front Office & Housekeeping at ITC Hotels
1.8M
Impressions generated across marketing campaigns at WUA Enterprises
150+hrs
Pro-bono teaching hours for underprivileged children

CAREER

PROFESSIONAL JOURNEY

Soumya at work
THREE YEARS OF LEADERSHIP.
THOUSANDS OF GUESTS.
ONE CONSTANT: CURIOSITY.

From luxury hospitality to brand strategy, shaped by curiosity, leadership, and a fascination with how organisations really work.

JUN 2025 – DEC 2025
Digital Strategy & Analytics Intern
Wua Enterprises Limited
Joined a brand still figuring out its voice. Helped shape how it showed up publicly, built the influencer programme from scratch, and kept 250+ campaigns moving with a 15-person team. Used analytics and A/B testing to find where users were dropping off and worked to fix it. Learned what it takes to run creative at scale without letting quality slip.
Digital StrategyA/B TestingInfluencer MarketingAnalytics
APR 2025 – JUN 2025
Operations & Process Management Intern
The Shri Ram Academy, Hyderabad
Worked directly with the VP of Finance and Operations on cross-functional initiatives spanning procurement, HR, and internal systems. Got a front-row view of how a large institution makes decisions. Identified process gaps, proposed improvements backed by data, and presented findings to senior leadership. The recommendations were adopted.
OperationsSix SigmaSAP ERPProcess Design
MAR 2023 – JUN 2024
Rooms Division Manager
ITC Rajputana, Jaipur
Took on full responsibility for the Rooms Division at one of ITC's flagship properties: a 90-person team, complete ownership of the guest experience, and accountability for the P&L. Worked to make the operation run better without it showing on the guest side. Received the ACE Award in FY24, an Outstanding appraisal rating, and direct recognition from the CEO.
P&L Ownership90-person TeamACE AwardCost Optimisation
AUG 2021 – FEB 2023
Management Trainee
ITC Hotels (8 properties)
Rotated across 8 ITC properties over two years, working through every major function in the building. Treated each rotation like it was the only one that mattered. Finished as Batch Topper among 40 trainees. While at ITC Kohenur, identified an opportunity to grow laundry as a revenue centre and self-initiated a study on it, entirely outside the regular scope of the trainee role.
Batch Topper8 PropertiesPre-OpeningRevenue Management

WORK

PROJECTS

Hands-on builds at the intersection of technology, social impact, and design.

🔴 ASHA: AI WELFARE GUIDE
1811098
A
Namaste! I am Asha. I can help with Mission Shakti, Vatsalya & Poshan 2.0.

Which language?
English हिंदी मराठी தமிழ்
Ask about Mission Shakti, Vatsalya…
AI / NLPSocial ImpactCapstone

Asha: AI Welfare Guide

BITSOM · MBA CAPSTONE PROJECT

An AI-powered chatbot helping women in underserved communities discover government welfare schemes through natural conversation.

Multilingual: English, Hindi, Marathi, Tamil
Natural language queries by eligibility or need
Emergency helplines: Women Helpline 181, Childline 1098
PULSE Brand Intelligence
Analyzing Swiggy LIVE
Product Quality
8.2
Pricing
6.5
Customer Service
7.1
Trust
8.8
Buzz
9.1
Node.jsAI / LLMBrand Strategy

Pulse: Brand Tracker

PERSONAL PROJECT · BRAND INTELLIGENCE TOOL

Real-time brand intelligence pulling reviews, Reddit & news for any Indian consumer brand. AI surfaces a scored perception report in under 60 seconds.

Aggregates Google Play, App Store, Reddit & Google News
AI scores across Quality, Pricing, Service, Trust & Buzz
Built with Node.js, Groq LLaMA 3.3 70B, on Vercel

ACADEMIC & FIELD RESEARCH

RESEARCH PROJECTS

Three studies across hospitality operations, food science, and market behaviour.

📊
Revenue Ops ITC Hotels 2022

Enhancing Laundry Contribution to 50%

ITC Kohenur, Hyderabad · Self-initiated

During my trainee rotation at ITC Kohenur, I noticed laundry was being run as a cost centre rather than a revenue opportunity. Outside my regular responsibilities, I initiated a study to understand its real contribution margin and the untapped potential of Lavanderia 2.0.

Studied cost vs contribution margin across ITC Luxury Collection hotels
Analysed impact of complimentaries, discounts, and allowances on revenue
Proposed Lavanderia 2.0 package strategy for non-resident laundry growth
Recommended load optimisation and energy-efficient operations
READ THE RESEARCH ★
Housekeeping 5 ITC Hotels 2022

Time and Motion Study of Room Making Procedures

ITC Rajputana, Jaipur · Mentored by Mr. Shreel Shukla

Examined how room attendants across 5 ITC Luxury Collection properties actually spend their time during a shift. The goal was to establish realistic staffing benchmarks grounded in real data, and surface practical recommendations for manpower scheduling.

Measured servicing times for occupied, vacant, and departure rooms across 5 hotels
Found resort vs business hotel formats need fundamentally different staffing models
Established a credit-based benchmark of 11 rooms per attendant per shift
Recommended real-time room assignment systems to cut wasted movement
READ THE RESEARCH ★
🌾
Food Science Market Research 2020

Gluten Free Bakery and Confectionary Products

IHM Pusa, New Delhi · Final Year Dissertation

Explored the awareness and availability of gluten-free bakery products in the Indian market at a time when the conversation around celiac disease was still very early-stage. Surveyed 10 bakeries in Delhi's Rajendra Place market.

Surveyed 10 Delhi bakeries on awareness, product range, and pricing of gluten-free items
Found 80% offered gluten-free products but only half used specific baking methods
Identified a significant awareness gap: only 50% of bakers knew what gluten-free meant
Mapped market geography and argued for North India as the primary growth opportunity
READ THE RESEARCH ★

WRITING

LATEST ARTICLES

Soumya writing
THOUGHTS ON BRANDS,
STRATEGY & PEOPLE.

Published on Medium, exploring the human side of business, one story at a time.

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LET'S TALK

Open to opportunities, collaborations, or just a great conversation about brands, strategy, or anything in between.