Brand Strategy. Operations. Human Behavior.
She connects dots others don't see.
From running luxury hotel operations at 21 to leading cross-functional teams across strategy, marketing, and process transformation. Always gravitating toward roles where execution meets big-picture thinking.
BY THE NUMBERS
CAREER
From luxury hospitality to brand strategy, shaped by curiosity, leadership, and a fascination with how organisations really work.
WORK
Hands-on builds at the intersection of technology, social impact, and design.
BITSOM · MBA CAPSTONE PROJECT
An AI-powered chatbot helping women in underserved communities discover government welfare schemes through natural conversation.
PERSONAL PROJECT · BRAND INTELLIGENCE TOOL
Real-time brand intelligence pulling reviews, Reddit & news for any Indian consumer brand. AI surfaces a scored perception report in under 60 seconds.
ACADEMIC & FIELD RESEARCH
Three studies across hospitality operations, food science, and market behaviour.
ITC Kohenur, Hyderabad · Self-initiated
During my trainee rotation at ITC Kohenur, I noticed laundry was being run as a cost centre rather than a revenue opportunity. Outside my regular responsibilities, I initiated a study to understand its real contribution margin and the untapped potential of Lavanderia 2.0.
ITC Rajputana, Jaipur · Mentored by Mr. Shreel Shukla
Examined how room attendants across 5 ITC Luxury Collection properties actually spend their time during a shift. The goal was to establish realistic staffing benchmarks grounded in real data, and surface practical recommendations for manpower scheduling.
IHM Pusa, New Delhi · Final Year Dissertation
Explored the awareness and availability of gluten-free bakery products in the Indian market at a time when the conversation around celiac disease was still very early-stage. Surveyed 10 bakeries in Delhi's Rajendra Place market.
WRITING
Published on Medium, exploring the human side of business, one story at a time.