Hi, I'm
Soumya
Srivastava
I love to talk about the intersection of brands, operations, and human behavior.
I'm an MBA student at BITS School of Management, exploring brand strategy and operations.
My background is in hospitality management with ITC Hotels.
I spent three years leading teams in a fast-paced, high-stakes environment.
Professional Journey
Professional Journey
WUA
Multi-Channel Marketing & Campaign Management
2025 - Present
At WUA, I drive the multi-channel marketing strategy for a key clothing brand account, leading a 6-member creative team of designers and copywriters. My first major initiative was establishing the brand's voice from the ground up, unifying its identity by developing and implementing comprehensive brand guidelines for LinkedIn, Instagram, and blogs. I manage the end-to-end creative process, from a 60+ post monthly content calendar to full-scale brand awareness and lead generation campaigns, which have collectively generated over 1.8 million impressions. Internally, I've also focused on efficiency, re-engineering the content workflow to cut turnaround time by 25%.
The Shri Ram Academy
Operations & Strategy Intern
2025
As an Operations & Strategy Intern at The Shri Ram Academy, I was entrusted with two high-priority, independent projects, reporting directly to the VP of Operations and HR. My primary challenge was to re-engineer the procurement workflow to align with the new SAP S/4HANA implementation; my redesigned process successfully cut the procurement cycle time by 28%. In parallel, I was tasked with a strategic review of their Microsoft 365 usage. I conducted a comprehensive cost-benefit analysis and developed a new data governance framework, which identified ₹9 lakh in potential annual savings for the institution.
ITC Rajputana
Rooms Division Manager
2023 - 2024
Leading the Rooms Division at ITC Rajputana, I directed a 90-member team across Front Office, Housekeeping, and Guest Relations, taking full ownership of the hotel's guest experience and operational performance. My primary focus was implementing rigorous operational excellence and cost-management strategies to enhance profitability while upholding luxury brand standards. This dual focus on efficiency and service quality led to significant improvements in our delivery, earning me the 'ACE' Award for exceptional management.
ITC Hotels
Management Trainee
2021 - 2023
My time as a Management Trainee was a high-speed immersion into flagship hotel operations, with rotations through properties like ITC Grand Central and ITC Kohenur. A highlight of this role was my contribution to the pre-opening teams for four new hotels, where I was instrumental in establishing their core operational frameworks from the ground up. This foundational experience was a unique blend of strategic planning, including executing sales initiatives, and hands-on execution, such as developing new training modules for operational staff.
Get In Touch
I'm always open to new opportunities and conversations. If you have a project in mind, a question, or just want to say hi, feel free to reach out!