Soumya
Srivastava

Joined a brand that was still figuring out its voice and got involved across brand, content, and performance from day one. Helped shape how the brand showed up publicly, built the influencer programme from scratch, and kept 250+ campaigns moving with a 15-person team. Used web analytics and A/B testing to understand where users were losing interest, and worked with the team to fix it. Learned what it takes to run creative at scale without letting quality slip.

Worked directly with the VP of Finance and Operations on cross-functional initiatives spanning procurement, HR, and internal systems. Got a front-row view of how a large institution makes decisions. Identified process gaps, proposed improvements backed by data, and presented findings to senior leadership. The recommendations were adopted. Gained hands-on experience with SAP ERP and managing stakeholder communication across departments.

Took on full responsibility for the Rooms Division at one of ITC's flagship properties: a 90-person team, complete ownership of the guest experience, and accountability for the P&L. Worked to make the division run better without it showing on the guest side. Tightened cost structures, improved compliance, and built a team culture that showed in the audit scores. Received the ACE Award in FY24, an Outstanding appraisal rating, and direct recognition from the CEO.

Rotated across 8 ITC properties over two years, working through every major function in the building. Treated each rotation like it was the only one that mattered. Finished as Batch Topper among 40 trainees. Spent two years understanding how luxury hospitality really works: from operations and guest relations to revenue, F&B, and pre-opening. Got comfortable moving between functions quickly and figuring out what each one needed. While at ITC Kohenur, identified an opportunity to grow laundry as a revenue centre and self-initiated a study on it, entirely outside the regular scope of the trainee role.